Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Going viral is one of the best ways for your ads to be effective. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
Sensitivity to location is what sets mobile marketing apart. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. This means that you can target advertisements based on location, which is something most other ads can’t do. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
To improve your own social marketing, keep an eye on your competition’s efforts. You need to be discernible from the competition.
When composing your mobile website copy, be succinct. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. In mobile marketing, your campaigns will need to be kept short and succinct.
Make sure that you add mobile friendly directions and maps to your website. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Make it easy for them to get to you. Have maps that are clear, so when people do a search it is easier to find. Create a link to take users directly to Google Maps to get directions.
Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. As a result, your website, content, and ads might look fine under one platform but not under another. Be sure to cover the most commonly used mobile devices.
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
If there is a call to action in your mobile campaign, promote it to increase the success rate. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This should give your marketing campaign the widest possible reach and attract a variety of different potential customers.
When customers see your mobile marketing, any thing that they need to fill out needs to be fast and user-friendly. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. It should be as easy as possible to subscribe to your newsletter or mailing list.
For a greater marketing effect, include as much detailed information as possible at one time. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Let people know via an email about seven days before the sale happens and text them about an hour before.
A beta-testing period to see how effective and usable a marketing campaign will be is a good idea before the launch. Sending out ineffective messages is counterproductive. Run your message by coworkers before sending it, to get their impressions.
You need to provide a simplified website for your new mobile customers. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
Social Media Sites
If you have profiles on social media sites, be certain to place a link to them on your site pages. Customers typically won’t search for your company’s social media profiles, but if they are aware you have a profile on one of their social media sites, they will likely take a look to see what you have to say.
Starting your own mobile marketing campaign must be based on learning and listening from people around you. Find out what users want and do your best to deliver. Use your own mobile device to see what your competitors are doing. Learn from their mistakes and adopt successful strategies.
Be sure to check your messages for accessibility and ease of use. It will allow you to make sure your audience can view the material you are going to send out. Ask friends, family and coworkers to allow you to send them test messages and to check over them before you launch the campaign.
Try to target your audience’s wants and needs before using a campaign on them. This way you are ahead of the curve; knowing you are giving your customers information they will be interested in and want to read.
Be sure to establish a presence on social networking sites. If you want your business to be found, this is an important step to take. Start by building a solid core before expanding your social media presence for your business. Use Foursquare and Facebook as a bare minimum for advertisement of your business.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. By doing so, you are sure to attract additional clientele and generate new profits